Serving Wisconsin for
over 100 years

Providing high quality
equipment

Affordable prices

Welcome!

Lochen Equipment was started in 1899 in our small town of Newburg, WI by the Lochen brothers. Their mission was to sell high quality equipment at an affordable price to farmers with a job to do. We carry on that mission today though with an expanded scope of the job to be done. Today, our customer base has grown to construction companies, grounds keeping crews, municipalities, non-profits, farms large and small and homeowners. We hold true to our roots in being a source of high quality and capable machinery for farms from personal hobby farms, to large operations. This machinery is built by quality manufacturers like Kubota, Gehl, H & S, and Brillion. We supply construction companies with skids steers, track loaders, mini excavators, utility vehicles and tractors made by Gehl and Kubota. We supply grounds keepers and home owners with well-built lawn tractors and compact tractors made by Cub Cadet and Kubota. We are also an Echo products dealer offering chain saws, string trimmers, leaf blowers and other items to make maintaining your property an easy and enjoyable task.

Lochen Equipment is 4 generations strong. Family values are something that has been passed down from generation to generation. We believe in treating every customer like family and making sure that we achieve the highest level of customer satisfaction. We’re proud to have served the people of Wisconsin for over 100 years and we look forward to continuing to provide our customers with the equipment and services they need for years to come.

  • Kubota Logo
  • Gehl Logo
  • Cub Cadet Logo
  • H&S Manufacturing Logo
  • Brillion Logo


  • Land Pride Logo
  • Meyer Manufacturing Logo
  • Haybuster Logo
  • Echo Logo
  • Ford Logo