Serving Wisconsin for Four Generations

Lochen Equipment was started in 1899 in our small town of Newburg, WI by the Lochen brothers. Their mission was to sell high-quality equipment at an affordable price to farmers who had jobs to do. We carry on that mission today, though, with an expanded scope of the job. Today, our customer base has grown to construction companies, groundskeeping crews, municipalities, non-profits, farms large and small, and homeowners. We hold to our roots in providing high-quality and capable machinery for farms from personal hobby farms to large operations. Quality manufacturers like Kubota, Gehl, H & S, and Brillion build this machinery. We supply construction companies with skid steers, track loaders, mini excavators, utility vehicles, and tractors made by Gehl and Kubota. We supply groundskeepers and homeowners with well-built lawn tractors and compact tractors made by Cub Cadet and Kubota. We are also an Echo products dealer offering chain saws, string trimmers, leaf blowers, and other items to make maintaining your property easy and enjoyable.

Lochen Equipment is four generations strong. Family values have been passed down from generation to generation. We believe in treating every customer like family and ensuring the highest level of customer satisfaction. We’re proud to have served the people of Wisconsin for over 100 years and look forward to continuing to provide our customers with the equipment and services they need for years to come.