Lochen Equipment was started in 1899 in our small town of Newburg, WI by the Lochen brothers. Their mission was to sell high-quality equipment at an affordable price to farmers with jobs to do. We carry on that mission today, though, with an expanded job scope. Today, our customer base has grown to construction companies, groundskeeping crews, municipalities, non-profits, farms large and small, and homeowners. We hold to our roots in providing high-quality and capable machinery for farms from personal hobby farms to large operations. Quality manufacturers like Kubota, Gehl, H & S, and Brillion build this machinery. Lochen Equipment is 4 generations strong. Family values are something that has been passed down from generation to generation. We believe in treating every customer like family and ensuring we achieve the highest customer satisfaction. We’re proud to have served the people of Wisconsin for over 100 years, and we look forward to continuing to provide our customers with the equipment and services they need for years to come.